Press Release - February 2007
Event Show floored by PrimaDirect

This year’s Event Show, the annual meeting place for everyone involved in selling and sourcing products and services for events, hit the ground running thanks to Leicester carpet and flooring specialist for the events industry PRIMA Direct (International) Ltd, a sponsor of the event.

The show organised by Ocean Media, was held at London’s Olympia and involved over 250 exhibitors, including PRIMA Direct.  PRIMA Direct was commissioned by Ocean Media to supply ice blue and ivory carpeting for the show’s new Ion Bar area, which provided a chill-out and networking zone for visitors and exhibitors alike.  In addition PRIMA Supergrass was provided by PRIMA Direct for the event’s upstairs gallery, creating an ‘outdoor area’ complete with white picket fencing and patio tables and chairs. 

Michelle Tayton, manager of The Event Show on behalf of Ocean Media, says, “We were delighted to have PRIMA involved in the show on a sponsorship basis. The quality of their products and excellent service bodes well for us to work together in the future.  Shows like ours need to reflect the professionalism of our industry and the team at PRIMA does precisely that.”

PRIMA Direct has been exhibiting at the Event Show for 10 years and finds its networking opportunities a great way to kick start the event year.

Luisa Travers, business development executive at PRIMA Direct, says, “The sponsorship gave us an ideal opportunity to showcase our fantastic range of products and professional installation service.

 “Industry shows allow us to make direct contact with our clients, building relationships and establishing new ones.  The Event Show provides an excellent arena to touch base with key contacts and keep abreast of the latest trends in the industry.”