Press Release - June 2007
Challenge Anneka challenges Prima!

90’s cult TV show ‘Challenge Anneka’ experienced a revival last week as a one-off charity special of the show aired on ITV1.

The show was commissioned to help raise funds for the Association of Children’s Hospices* and involved a full-scale red-carpet event to mark the launch of a new CD of tracks recorded by celebrities including Michael Bolton.

PRIMA Direct (Int’l) Ltd rose to the challenge to provide top quality flooring for this prestigious event and supplied PRIMA Cord Collection Bright Red in order to create a stunning entrance for guests. PRIMA Gridmat, complete with ramp edging, was also supplied to facilitate access for disabled visitors.

The launch event, organised by Hype Party Planning, was held at the Chickenshed Theatre in North London and was attended by over 200 people including well-known celebrities such as Myleene Klass, Duncan James, Jimmy Osmond and Lesley Garratt to name but a few. Guests enjoyed performances from the children and their celebrity counterparts as well as the Royal Philharmonic Orchestra.

Marcus Rendle, Director at Hype Party Planning said, “It was nothing short of a pleasure working alongside the PRIMA team for the Challenge Anneka event. Their professionalism and expertise ensured the transformation of the theatre went smoothly and greatly contributed to the success of the overall occasion.” 

Jonathan Vaughan, Managing Director at PRIMA Direct (Int’l) Ltd said, “Projects such as this are not only enjoyable but hugely satisfying for the company. It enabled us to demonstrate both our ongoing commitment to charitable causes and to corporate social responsibility within the wider community. The PRIMA team is extremely proud to have been able to take part in this significant event.”