PrimaDirect Rolls Out the Red Carpet
for One of the UK's Largest Christmas Parties

One of the UK's biggest ever Christmas parties - over 9,000 guests - has recently taken place at London's Alexandra Palace.
The party hosted by The Carphone Warehouse, was organised by Hype Party Planning, who commissioned Leicester-based carpet and flooring specialist for the events industry PRIMA Direct to supply a luxurious red carpet for the entrance and spectacular pure black carpeting for the backstage 'Bollywood' style tents.
Marcus Rendle , director at Hype Party Planning said, "Having used PRIMA Direct for a number of years it was reassuring to know that the carpet we required would be delivered on site, on time, in the colours we required to dress an already impressive venue.

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PrimaDirect Helps Top Edinburgh Hotel
Celebrate Five Star Status

PRIMA Direct (International) Ltd, one of the UK's leading manufacturers and suppliers of flooring solutions for the events industry, has helped one of Edinburgh's most luxurious retreats, Prestonfield, celebrate its new 5-star status.
Proprietor James Thomson OBE, Prestonfield's owner, played host to a party of 300 guests recently so they could join in with the success of this centuries-old landmark.
PRIMA Direct (International) Ltd were asked to provide a striking striped carpeted walkway in Prestonfield's corporate colours - cerise, black and magenta - under a ceiling of starcloth and flowers for guests entering the party marquee.
Guests were entertained by the hotel's Big Band and served their own label champagne and canapes.
Mark Rowley, PR Manager at Prestonfield, who designed the event, said, "Fine details matter immensely for an event at Prestonfield and the drama and theatre created by the installation of PRIMA Direct's carpets added hugely to the striking look of the event and to the enjoyment of our guests.
"High profile and televised events such as The Herald's Scottish Politician of the Year Awards and MTV Awards dinner are regularly held at Prestonfield and we find PRIMA Direct's carpets are an ideal way to create a memorable and magical look. Prestonfield's guests receive the red carpet treatment at all times. It's just that sometimes we give them cerise, lime or scarlet!"

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PrimaDirect Sponsors
Knaptoft's First International Horse Trails

PRIMA Direct at Vaughans of Leicester Ltd, one of the UK's leading manufacturers and suppliers of flooring solutions for the events industry, has sponsored a new International Horse Trial event at Knaptoft in Leicestershire.
Held annually since 1994, this is the first time the Knaptoft Horse Trials has been graded an international event. The event attracted entries from around the globe, with riders ranging from novice to intermediate, representing countries including Australia, Brazil, Colombia, Jamaica, New Zealand, the USA and Great Britain, headed by European champion Zara Phillips (Princess Anne's daughter).
PRIMA Direct was one of a number of sponsors of the two-day event, which was attended by a record number of visitors.   As well as sponsoring parts of the course, the event flooring specialist supplied its PRIMA Terra-Tech instant roadway and PRIMA Gridmat portable flooring and access system for the entrance to the course, which was designed and built by Philip Herbert, on rolling farmland at Neville Hall's Knaptoft Grange, near Husbands Bosworth.   Increasing in popularity, the event also featured a number of quality trade stands, including tack, food and even exotic rugs.
Jonathan Vaughan, managing director, Vaughans of Leicester Ltd, said:
" "We were very pleased to be sponsors of the first international Knaptoft Horse Trials.   Not only are we keen supporters of eventing, it is really exciting to watch and a fantastic sport, testing both horse and rider.                                                                                                  
"We are also neighbours of the event so were delighted that so many international competitors have taken part, although it was reported that most of the winners lived within 10 miles from Knaptoft, which just shows the standard we have here in the county."

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The Prima Bio-Protection Mat was originally developed in conjunction with the Royal Ulster Agricultural Society utilising DEFRA specification disinfectant solutions.

Several layers of capillary sponge sandwiched with an absorbent polypropylene fibre matrix are incorporated into a disinfectant reservoir. The pressure of the weight going on to the mat causes disinfectant to be injected upwards and outwards into all the nooks and crannies of the foot, tyre or sole.
This ensures a thorough dowsing to whatever travels over the mat without the need to stop and spray, enabling a continuous flow of traffic to minimise delays. The system is also economical as any surplus disinfectant goes back into the mat to be used again.

These attributes are a welcome alternative to disinfectant impregnated straw, which has been identified as relatively ineffective and wasteful of expensive solution.

It is also considered that human and vehicular traffic is not properly treated when dipped in a bath of disinfectant because there are small areas which form air-locks where the disinfectant cannot reach.
During trials at a show at the Kings Hall in Belfast, a continuous stream of traffic and pedestrians were treated on the way in and out over a 12 hour period using only 8 gallons of disinfectant solution.

Call our Bio-Protection Mat Hotline on 0116 244 0142 for further information

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PRIMA INTRODUCES
THE LIGHT FANTASTIC DANCEFLOOR
- already orders placed for export!

PRIMA Direct the brand name of Vaughans of Leicester Ltd - world leaders in event innovation - have just launched their latest and most incredible product ever - the PRIMA LIGHT FANTASTIC DANCEFLOOR! Set to take the event industry by storm this stunning, portable dancefloor - in moody midnight black - features inherent in its design, flashing lights in four fantastic colours. The lights flash in time with the music, or can run in a chase function and the dance floor, with its stylish good looks instantly creates a prestigious focal point for any event.

Created utilising PRIMA Direct's exclusive Gridmat flooring system, the dance floor comes in easy to connect panels, is strong, durable and water resistant, yet is quick and easy to install, requiring minimum maintenance. Perfect for indoor or outdoor use, the PRIMA Light Fantastic operates off a standard 240v supply with each of the panels featuring four clusters of different coloured LEDs. The panels can be interlocked to form any geometric shape. The company advises outdoor users that the power supply must be connected to a suitable outdoor socket.

Researched and developed by managing director, Jonathan Vaughan, the dancefloor technology has metamorphosed alongside the development of navigation lighting for the company's heli-sites, interestingly a completely different division of the business.

Available for purchase or hire the PRIMA Light Fantastic Dancefloor has already debuted at the National Housing Conference in Harrogate and following the Showmans Show at Newbury Showground large orders have already been taken in time for the Christmas party season, including 2 full size dancefloors for export to Denmark where the market is looking most promising.

For further information contact Prima Direct on 0116 244 0142

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PRIMA TEAM NOW
LICENCED TO LIFT!

PRIMA Direct - Vaughans of Leicester Limited - manufacturers and suppliers of flooring, instant roadway and portable access systems to the event industry - have always taken their equal opportunities policy seriously. But it is fair to say that when a representative from a professional fork lift training company arrived at the company's huge warehouse complex to put some of the PRIMA team through their paces, he could have been forgiven for being mildly surprised that the majority of his students were women!

Michael Lyons, a trainer from Lift It Right Ltd, took it all in his stride however, and after a full two day, on site training course was happy to award Sharon Neal, Operations Manager, Luisa Travers, Operations Administrator and Sam Rowe, Sales and Special Projects each their RTITB Accredited Lift Truck Operating Skills Licence. Speaking on behalf of the female members of the team Sharon said: "We were delighted to be given the opportunity to train for and achieve our licences.
Our Company has a positive multi-skills policy and being in the event business anything can happen anytime and it does! If a customer needs something instantly and our male counterparts are away on site laying an instant road for example, we need to be able to load a lorry using a forklift and if necessary drive the order to our customer as quickly as possible. Now we can."

Sharon Neal, Operations Manager and Luisa Travers, Operations Administrator, and Sam Rowe, (not pictured) Sales and Special Projects, PRIMA Direct - Vaughans of Leicester Ltd, all recently achieved their Fork Lift licences. Newly appointed Operations Administrator, Fiona Hurd is looking forward to commencing her training soon.
Picture shows (L-R): Luisa Travers, Fiona Hurd, Sharon Neal.

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PRIMA Direct - Vaughans Ireland
Launched February 2005

The UK's leading manufacturer and supplier of specialist floorcoverings, instant roadway and portable access systems for events, PRIMA Direct - Vaughans of Leicester Ltd, is launching a new venture to cater exclusively for their ever-expanding Irish client base.

Vaughans Ireland, is a new warehouse/distribution depot located off the Naas Road on the outskirts of Dublin and having taken delivery of a full complement of PRIMA products, is now operational. Dubliner Martin Gately, well known in the transportation and warehousing business, has been appointed to manage Vaughans Ireland and the depot currently carries an extensive range of stock, holding all of PRIMA's most popular lines. These are available alongside other specialist ranges, and will be available from Vaughans Ireland for next day delivery or collection, so that the company's excellent service will not only be maintained but improved upon for the Irish market. In addition, stocks of PRIMA Gridmat, the portable flooring and access system and PRIMA Terra-Tech, the company's own instant heavy duty roadway will be held in Ireland for hire.

Commenting on the new venture, Martin Gately said: "We have worked for a number of years with Vaughans, supporting their superb service this side of the water. We are now delighted to be heading up this new venture. Irish orders will be processed as normal via PRIMA Direct, it just means that Vaughans' Irish customers will receive the same service as their English counterparts."

Jonathan Vaughan, Chairman and Managing Director, Vaughans Ireland said: "We have a fantastically loyal and growing Irish customer base, and have developed a great working relationship with Martin and his team over the years, so were delighted when they opted to come onboard. Local knowledge and the ability to react and respond quickly to customer demands is one of reasons we are recognised as the premier manufacturer and supplier of flooring solutions for the event industry. We won't be beaten on quality, price or service - good news for all our customers, whichever side of the Irish sea they happen to be on!"

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